A visitor post on Mann’s Fresh Vegetables Facebook page read: “As a busy mother I love your products, I really do. Your snap peas and single cut romaine are staples in our daily lunches. But I thought I should pop in and let you know how disappointed I am to see the NON GMO label on your products. As a supporter of science and sustainability in agriculture I refuse to purchase any product with this label, or that uses fear of other safe products in the marketing. I will be watching for packaging that is absent of this label so I can once again be a faithful customer.”
If you’re like me, you’d probably expect a response similar to many other companies; something like, “we’re giving our customers what they want by labeling our products as non-GMO.” But Mann’s is different, because they responded with: “Hi Angela! Thank you for the feedback. This is definitely a topic of concern for us as well and in the near future we will not have NON-GMO on products for this very reason. So keep an eye out for the changes soon!”
(Cue the delight of science Facebook and Twitter.)
A few of the stars of Science Moms have messages for Mann's. Dr. Alison Bernstein says, "I love to see a company standing with science. Consumers are demanding increased transparency about their food. But companies who slap Non-GMOs labels on their products are only providing false transparency since the Non-GMO label is largely meaningless for the issues that consumers care about. I would love to see more companies stand with science. This is an opportunity to move the public conversations about food beyond false dichotomies and misinformation about breeding techniques."
Jenny Splitter notes, "It's great to see a company make the switch away from fear-based marketing! Hopefully, as more customers learn just how meaningless the non-GMO label is, we'll see more companies and farmers ditching the "non-GMO" label in favor of facts.
And Kavin Senapapthy adds, "Mann's has gained respect and admiration for standing up for what's right, and for changing their minds based on overwhelming evidence. We always say that genetic engineering isn't only about science, it's about justice - for farmers, the environment, and the people. Let Mann's set an example for other companies, showing that it's commendable to remove labeling that promotes misinformation and injustice."
Finally, I want to say a big “thank you” to Mann’s. On behalf of all the “science moms and dads” out there, thank you for desiring to take an evidence-based approach to marketing your products. If I see your veggies in a store near me in Maryland, I know what I’ll be buying for my family.
To the readers of this post: How about heading over to Mann’s Facebook page and giving them some love?
*Know any other companies that choose facts over fear? Leave a note in the comments, and we'll be sure to highlight them in future posts!