Of course, Chobani's products are covered in ‘Natural’ and ‘non-GMO’ labeling. And on their website they talk about having ‘real ingredients.' Does that make GMOs imaginary ingredients or surreal ingredients? Hard to say. They also have this quote on their website, ironically titled under the header of ‘beliefs:'
‘We know there’s a lot of conversation on this important issue. That’s why our products have always been made using only natural ingredients that are not genetically modified (non-GMO).’
So, wait. They don’t use GMOs because there’s a lot of conversation about this issue? Huh? This is a classic diversionary tactic of these companies – not pointing to any specific claims or science (because that wouldn’t help their case), but just referring to the ‘conversation’ or the ‘concerns’ of consumers. So all that is to say, we know where Chobani stands. But I saw a little statement (see the photo at the top of this post) on the side of their yogurt cup that really got me steamed.
“Good recipes come from loving kitchens, so we use only natural, non-GMO ingredients”.
Wow. First, let’s hit the logical fallacies. There’s the naturalistic fallacy, which, lets face it, is pretty much ubiquitous. But it’s also a non-sequitur. That is to say, nonsense. I mean really, can you tell me what that means? “Good recipes come from loving kitchens.” Ok, I can kind of guess what they are saying. But to then say that therefore, they only use non-GMO ingredients? It simply doesn’t follow.
Worse, whatever sense it does make, is insulting. Basically, it is implying that if you use GMO ingredients, you must not be creating a ‘good’ recipe or have a ‘loving’ kitchen (whatever the hell that means). So I guess in our house, every day, we make Bad Recipes in our Hateful Kitchen. Thanks, Chobani.
I always wonder - are these people, these companies, just cynical? Are they just riding this fear-based marketing craze all the way to a big, fat, organic profit? Or are they just confused or misinformed? I imagine, as with many things, the answer lies somewhere in the middle. But at the end of the day, it doesn’t matter. Wrong is wrong.
So you can feel free to continue to tout your ‘natural’, ‘non-GMO’ ingredients, Chobani, but just so you know, your absurd messaging is leading our family to stock our ‘hateful’ kitchen with your competitor’s products.
Brian Newell, Director and Editor of "Science Moms"