Yesterday, Blue Apron responded:
So, of course, I responded:
Thank you for taking the time to respond to me, and for providing some insight into your decision regarding GMOs.
It seems that this idea of the right to know what's in our food is something that companies understandably take seriously, but the idea of labeling "GMOs" is a bit misinformed. Labeling "GMO" or "non-GMO" doesn't really tell a consumer what is in their food; rather, it's a label for the way an ingredient is bred. Labeling a breeding process tells us nothing about what's in our food. (I find this article pretty helpful.)
You mentioned that you're monitoring some research, and I'd love it if you could point me in the direction of that research. This is of particular interest to me, as I'm currently completing my Science Moms documentary, which pays particular attention to demystifying some of the concerns about biotechnology. The film was actually inspired by a group of scientists and science communicators who wrote a letter addressing some GMO concerns.
Like you, I also find it important to inform my decisions with evidence, and I feel fortunate to be connected to a number of experts in the fields of agriculture and science. I would be happy to put you in touch with individuals from these fields, in the event that you'd like to continue this conversation and further investigate your position.
Again, I know that you want to best respond to customer concerns, and market your products in a way which meets those concerns. I just wonder if perhaps right now you have the opportunity to move a bit more towards what the science actually says about this issue.
I know that I speak for myself and many others when I say you'd have lots of support if you decide to stand with science.
All the best,
If I ask you to think for a moment about what companies are vocally pro-GMO, I bet you'll say "Soylent! Simplot! Arctic Apples!" And then you'll stop, think, and have a tough time thinking of more to add to the list. This is why I believe that this conversation with Blue Apron could be something important. It's a chance for a company to take a moment to reflect and listen to another pool of consumers - the consumers who would love to see a company adjust their views according to evidence.
I hope to hear back from Blue Apron, in order to continue this dialogue. And I'll keep you posted about where it goes next.