We’ve been together a long time, but I think it’s time to call it quits. I believe it’s customary in a break-up to say something like, “it’s not you, it’s me,” but that’s not the case here. It is you, Blue Apron.
I know that sounds harsh, so let me soften the blow just a touch. You’ve got a ton of positive qualities, like the fact that you’ve helped my kids try foods that they might’ve never tried, and the fact that over the past two years we’ve been together, I’ve wasted so much less food than I used to (no more rotting cilantro in the fridge, because you always send just the right amount of ingredients!). I’ve cooked approximately 300 of your recipes, and probably found at least 290 of them to be delicious. The few times that something’s been amiss with the products you’ve sent, your customer service representatives have been absolutely lovely.
Reading that, you might ask, “why the hell are you breaking up with me?”
Science. I’m breaking up with you because of science. Because even though you’ve taught me how to make fantastic calzones, enchiladas, and burgers, you clearly haven’t learned much about the safety of GMOs or educated yourself about how biotechnology isn’t something to be feared. I admit that I hadn’t paid much attention to your GMO-stance, so maybe you’ve been sharing the anti-GMO message for a while. When I noticed the “ingredients with no GMOs” image on your packaging the other day, my heart sank for a moment. I’ve been so pleased with your service, but this is something I can’t overlook.
I’ve grown accustomed to your exceptional responsiveness, so I took to Twitter with my concern. I imagine that you received some notifications over the past few days, since my tweet has been liked and retweeted hundreds of times. However, your response has been… *crickets*
I know it might be different and maybe even slightly confusing to see myself and my friends telling you to stand with science rather than the fear-based GMO rhetoric. You want to provide products that your customers want, but the general public has been misinformed about biotechnology.
So here’s my suggestion - be bold, and dare to do something different. Talk to scientists and farmers. Talk to customers, like these #Moms4GMO, who haven’t bought into the anti-GMO narrative. Be the company who says, “we educated ourselves about GMOs, and we’re going to pass that knowledge along to our customers.” Be the company that says, “we’re going to stand with science and evidence.” Do that, and you and I will get back together (and I bet some of my friends will be signing up, too).
Until then, so long, and thanks for all the recipes.